Ever wished you could see the Great Pyramid of Giza or the Hanging Gardens of Babylon up close? Now you can, thanks to a fantastic new collaboration between Snapchat and a new TV series called “Seven Wonders of the Ancient World with Bettany Hughes.”
Snapchat’s AR Studio in Paris has teamed up with the show’s creators to bring these incredible historical sites right into your home. As you watch the series on TV, you can simply scan a QR code that appears on the screen with your phone. Instantly, Snapchat will bring one of the ancient wonders to life in augmented reality (AR).
This is a brilliant example of a brand using AR for more than just fun filters. It turns a TV show into a completely interactive and educational experience, allowing viewers to explore these ancient marvels as if they were right there. It’s a powerful way to engage an audience and make a history lesson feel a lot more exciting.
Why This Collaboration Matters for Marketers
This is a huge signal for brands and marketers. It shows that AR is a tool for storytelling and engagement.
- Bridging the Physical and Digital: The collaboration seamlessly connects a traditional medium (television) with a modern digital platform (Snapchat), creating a deeper, more memorable experience for viewers.
- Educational and Emotional Engagement: Instead of just telling people about history, this campaign lets them experience it. This type of immersive, hands-on learning is much more powerful and can build a stronger emotional connection with both the TV show and the technology that powers it.
- A New Way to Market Content: For production companies and broadcasters, this offers a fresh way to promote their shows and stand out. Imagine similar AR experiences for new movies, travel destinations, or even product launches. The possibilities are endless.
This is a clear example of how platforms like Snapchat are pushing the boundaries of what’s possible and giving marketers new, exciting tools to create unforgettable campaigns.
